Angelina Duaa Hashir

The &ldquo;perfect wife&rdquo; didn&rsquo;t disappear with the 1950s. She adapted, rebranded, and logged into TikTok. This episode of Unladylike dives into how a postwar fantasy evolved into a glossy digital persona. The image that once sold soap now sells lifestyle coaching, domestic aesthetics, affiliate links, and a highly profitable version of submission. We examine the creators pushing this narrative, the businesses benefiting from it, and the tension between tradwife imagery and what women actually want for their lives. So the next time a tradwife you follow urges you to depend on your man, stop and ask: does she?

Unladylike

The “perfect wife” didn’t stay in the 1950s. She adapted, rebranded, and built a TikTok persona that sells soft lighting, sourdough… and submission.

Pretty little tradwives

<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' id="isPasted">MADRID: A framework deal has been reached between China and the U.S. for the ownership of popular social video platform TikTok, U.S. Treasury Secretary Scott Bessent said after weekend trade talks in Spain.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Bessent said in a press conference after the latest round of trade talks between the world&#39;s top two economies concluded in Madrid that U.S. President Donald Trump and Chinese Premier Xi Jinping would speak Friday to possibly finalize the deal. He said the objective of the deal would be to switch to U.S. ownership.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>&ldquo;We are not going to talk about the commercial terms of the deal,&rdquo; Bessent said. &ldquo;It&rsquo;s between two private parties. But the commercial terms have been agreed upon.&rdquo;<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Li Chenggang, China&#39;s international trade representative, said the two sides have reached &ldquo;basic framework consensus&rdquo; to properly solve TikTok-related issues in a cooperative way, reduce investment barriers and promote related economic and trade cooperation, according to China&#39;s official news agency Xinhua.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Li said the two sides had &ldquo;candid, in-depth&quot; discussions over TikTok and matters of concern to China.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>The meeting in Madrid is the fourth round of trade talks between U.S. and Chinese officials since Trump launched a tariff war on Chinese goods in April. A fifth round of negotiations is likely to happen &ldquo;in the coming weeks,&rdquo; Bessent said, with both governments planning for a possible summit between Trump and Xi later this year or early next year to solidify a trade agreement.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>However, nothing has been confirmed, and analysts say possible trade bumps could delay the visit.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Chinese officials didn&#39;t immediately speak to the media following the Madrid talks, but Chinese Vice Premier He Lifeng, who led the Chinese delegation, was seen smiling when he left the venue.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>During Joe Biden&rsquo;s Democratic presidency, Congress and the White House used national security grounds to approve a U.S. ban on TikTok unless its parent company, ByteDance, sold its controlling stake.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Trump, a Republican, has repeatedly extended the deadline for shutting down TikTok, even though the law allows for just one 90-day reprieve, and only if there&rsquo;s a deal on the table and a formal notification to Congress.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>The current extension expires Wednesday, two days before Trump and Xi are scheduled to discuss the final details of the framework deal. Although Trump hasn&#39;t addressed the forthcoming deadline directly, he has claimed that he can delay the ban indefinitely.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>TikTok is one of more than 100 apps developed in the past decade by ByteDance, a technology firm founded in 2012 by Chinese entrepreneur Zhang Yiming and headquartered in Beijing&rsquo;s northwestern Haidian district.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>In 2016, ByteDance launched a short-form video platform called Douyin in China and followed up with an international version called TikTok. It then bought Musical.ly, a lip-syncing platform popular with teens in the U.S. and Europe, and combined it with TikTok while keeping the app separate from Douyin.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Soon after, the app boomed in popularity in the U.S. and many other countries, becoming the first Chinese platform to make serious inroads in the West. Unlike other social media platforms that focused on cultivating connections among users, TikTok tailored content to people&rsquo;s interests.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>The often silly videos and music clips content creators posted gave TikTok an image as a sunny corner of the internet where users could find fun and a sense of authenticity. Finding an audience on the platform helped launch the careers of music artists like Lil Nas X.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>TikTok gained more traction during the shutdowns of the COVID-19 pandemic, when short dances that went viral became a mainstay of the app. To better compete, Instagram and YouTube eventually came out with their own tools for making short-form videos, respectively known as Reels and Shorts. By that point, TikTok was a bona fide hit.<p style='box-sizing: border-box; margin: 0px; font-size: 16px; line-height: calc(-6px + 1.75rem); padding: 0.2rem 0px 0.8rem; color: rgba(0, 0, 0, 0.9); font-family: "AP Font", "AP Font Local", Verdana, sans-serif; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Challenges came in tandem with TikTok&rsquo;s success. U.S. officials expressed concerns about the company&rsquo;s roots and ownership, pointing to laws in China that require Chinese companies to hand over data requested by the government. Another concern became the proprietary algorithm that populates what users see on the app.

Americas

China

U.S. and China strike TikTok ownership framework, with Trump and Xi to finalize details amid ongoing trade talks.

Articles tagged with "tiktok"

Pretty little tradwives

A framework deal on TikTok has been reached between the US and China