Malik Waqar Ahmed

RAWALPINDI: For months, she told her family she was visiting a friend. Instead, she was slipping into a classroom, learning how to design logos for strangers thousands of miles away. The secret held until the day she earned her first $80.&nbsp;She showed the payment to her father.&nbsp;&ldquo;He didn&rsquo;t say anything at first,&rdquo; recalls the academy&rsquo;s founder, who watched the moment unfold. &ldquo;Then his expression changed. He gave permission. After that, he started telling the neighbors himself.&rdquo;&nbsp;That single transaction did what months of arguments could not.&nbsp;She isn&rsquo;t alone.&nbsp;When 28-year-old Haal-e-Noor arrives at the small skills center in densely populated Rawalpindi, after sunset, she is already exhausted. Tucked inside a crowded neighborhood of narrow streets and concrete homes, her day has been split between an eight-hour job and household responsibilities. Her feet ache. Her hands are sore. Still, she sits down in front of a computer, eyes locked onto the screen, carefully adjusting the colors of a logo.&nbsp;&ldquo;This course of mine is almost three months long. I&rsquo;ve completed half of it and there&rsquo;s a little time left,&rdquo; she tells Pakistan TV Digital, barely looking away. &ldquo;I chose graphic designing because I want to earn from home in the future. In my opinion, the international freelancing market is a huge source of income.&rdquo;<figure class="fr-media"><img src="https://paktv-assets-7d41fab8.s3.eu-west-2.amazonaws.com/uploads/665e4240-bc44-46ae-a013-34a778fbd8fa-1228f304-e2c9-4801-916e-0ca5cfff7f12.jpg" alt="1228f304-e2c9-4801-916e-0ca5cfff7f12.jpg" class="fr-fil fr-dib"><figcaption class="caption-cover-image text-sm text-gray-600 italic">Haal-e-Noor works on a design project during her evening class in Rawalpindi.</figcaption></figure> For Noor, this is not simply about mastering software. It is about autonomy. About earning her own money, making her own choices, and proving, to herself as much as to others, that her life does not have to be limited by expectation.&nbsp;She is one of hundreds of women enrolled at this tuition-free academy, where quiet transformations take place every evening. Some students arrive straight from college. Others rush in after work.A few are young mothers who study while their children sleep in the next room.&nbsp;In just two years, more than 600 women have passed through these classrooms. 60% are now earning on international freelancing platforms, designing logos for clients in New York, managing social media pages for businesses in London, and building websites for startups in Dubai.&nbsp;Yet the hardest lessons have little to do with design.&nbsp;&ldquo;Encouraging girls toward freelancing is the most difficult part,&rdquo; says Areeba Sajjad, the instructor who founded the academy. &ldquo;Sometimes husbands don&rsquo;t allow it. Sometimes parents say, &lsquo;Why does she need this? She&rsquo;ll get married anyway.&rsquo; We face these barriers every day.&rdquo;&nbsp;She pauses, then adds quietly, &ldquo;But we keep trying. We keep explaining.&rdquo;&nbsp;The story of the girl who studied in secret is one Areeba knows well. Months of hidden classes. One completed logo. Eighty dollars. And a father who suddenly saw possibility where he once saw risk.&nbsp;&ldquo;Our institute&rsquo;s goal is to make women self-reliant,&rdquo; Areeba says. &ldquo;Our entire staff is female. Many girls who learn here are earning well now. Most come from middle-class families. They are educated but have no opportunities. We want them to earn, to stand on their own feet, and to play a role in Pakistan&rsquo;s progress.&rdquo;&nbsp;The impact reaches far beyond individual lives. In the last fiscal year, Pakistani freelancers generated $400 million in foreign exchange earnings. Women are claiming an increasingly visible share of that digital economy, often from bedrooms, kitchens, and borrowed desks.&nbsp;From this modest classroom on the outskirts of Pakistani capital, Noor and women like her are quietly challenging deeply held assumptions about women&rsquo;s roles and worth. They are connecting to a global marketplace that does not ask permission, only skill.&nbsp;As Noor saves her work and shuts down the computer for the night, she is already thinking about the next class. The obstacles remain real, and the journey is far from over. But for the first time, the future feels like something she is building herself, pixel by pixel, decision by decision.

Economy

In crowded Rawalpindi, women like Haal-e-Noor gain digital skills, earning global incomes while challenging social barriers, reshaping futures through freelancing, determination, and quiet resilience.

Articles tagged with "graphic design"

Pakistani women quietly reshape futures through screens, skills, and stubborn hope

Pakistani women quietly reshape futures through screens, skills, and stubborn hope