ISLAMABAD: The Asia Cup 2025 final between Pakistan and India has become the biggest television event in Pakistan’s history, with PTV Sports recording unprecedented viewership ratings.

Official data released Wednesday showed that 80–100 million people tuned in to the live telecast, with ratings peaking at 42%, the highest ever for any program in the country. The record shattered the previous benchmark of 32% set by ARY Digital’s hit drama Meray Paas Tum Ho.

“This performance confirms the Asia Cup final was not only a sporting triumph but also the biggest television event in Pakistan’s broadcast history,” said Pakistan Television Corporation Manager Corporate Research Arshad Hussain.

asia cup whatzapp image.jpg — Source-PTV

The match carried special significance as it marked the first-ever Asia Cup final between Pakistan and India, intensifying interest on both sides of the border. Cricket has long dominated TV viewership in Pakistan, but never before had a sports event surpassed the nation’s top-rated drama serials.

The milestone underlines cricket’s unrivaled grip on Pakistani audiences and cements PTV Sports’ place as the home of historic live broadcasts.

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PTV Sports sets historic record with Asia Cup final broadcast