Pakistan TV Satellite

ISLAMABAD: Information Minister Attaullah Tarar has said a truly futuristic approach is essential to move forward. Speaking at PTV Home&rsquo;s programme &lsquo;Rising Pakistan&rsquo; on the occasion of the channel&rsquo;s 61st anniversary, Attaullah Tarar said new platforms are being created to connect Gen Z with PTV. The minister said during Pakistan-India war, it was realized that there was a need to start channels as a stratcom tool. &ldquo;We are encouraging private sector channels as well,&rdquo; he said. Attaullah Tarar said Pakistan TV Satellite has a fresh and new look and &ldquo;our stories are being quoted by international media outlets like BBC and Reuters&rdquo;. He said our strategic and geopolitical situation is such that exclusive stories from here have international significance.&ldquo;We brought new vigour in English media, whether it be digital or satellite,&rdquo; he said. Attaullah Tarar said very capable women were heading most departments in PTV, adding that it is a women-led initiative in the information domain.He said in sports, we got exclusive rights of many series through which we generated revenue. The minister said a sustainable model is needed.&nbsp; He went on to say that we are trying to do collaboration with the private sector for PTV Home. &ldquo;We can make good dramas and do collaborations with the private sector under profit-cost sharing basis,&rdquo; he said, adding that public-private partnership is a way forward. He said those who are leaders in entertainment in private sector should be invited to collaborate with PTV. The minister said today all those who are leading the entertainment industry say they started from PTV. He added that PTV has given birth to the entertainment, sports and news industries. Attaullah Tarar said he does not believe in criticism for the sake of criticism, adding that there should be constructive criticism to bring reforms. He said the private sector will be strongly encouraged in media projects, adding that Pakistan Idol was launched as private sector collaboration at a minimum cost. The information minister said the government aims to expand youth involvement through private sector programmes.

Speaking at PTV Home’s programme ‘Rising Pakistan’ on the occasion of the channel’s 61st anniversary, Information Minister Attaullah Tarar said new platforms are being created to connect Gen Z with PTV. (Photo: Pakistan TV Satellite)

SAT News Desk

Speaking at an event marking PTV's 61st anniversary, the information minister said new platforms are being created to connect Gen Z with PTV.

Moving forward with futuristic approach is essential: Tarar

Shizza Jasmin

ISLAMABAD: Prime Minister Shehbaz Sharif, in an exclusive interview with Pakistan TV Digital, outlined his vision on youth, agriculture and economic prosperity. The prime minister made these remarks during the launch of Pakistan TV Digital, an English-language platform designed to present Islamabad&rsquo;s voice to global audiences through credible, video-first journalism.&nbsp; &ldquo;These devastating floods have damaged our economy in a way which we did not foresee,&rdquo; PM Sharif said on Pakistan TV&rsquo;s podcast The Chatroom with Shizza. &ldquo;We are meeting this challenge with joint efforts,&rdquo; referring to the coordinated flood response and rescue operations by the federal government, National Disaster Management Authority (NDMA), provincial governments, and the military.<div class="fr-embed responsive-video"><div class="video-wrapper aspect-video"><iframe src="https://www.youtube.com/embed/kuOoFRxCQsI" title="Prime Minister Shehbaz Sharif Launches Pakistan TV Digital" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen="" style="width: 100%; height: 100%; min-height: 0px;"></iframe></div></div>He outlined a future where Pakistan leverages its &ldquo;youth bulge,&rdquo; expands its agricultural sector, and implements vocational training programs to convert demographic challenges into economic opportunities. Once on the brink of economic collapse, &ldquo;Pakistan&rsquo;s economy is now stable&rdquo;, the prime minister said. He credited the change to what he called &ldquo;extraordinary teamwork, untiring efforts, and a sense of purpose to achieve results.&rdquo;

Economy

Launches Pakistan TV Digital, affirms resilience after floods, Islamabad’s shift toward stability and growth, hails synergy among stakeholders.

Economic collapse averted, focusing on youth: PM Shehbaz

Saqib Tanveer

We are launching Pakistan TV Digital today as an English-language digital platform aimed at delivering an authoritative Pakistani voice to international audiences, addressing a void in global media coverage.&nbsp;We aim to bridge information gaps by sharing Pakistan&#39;s perspective on national and international developments, shifting from the text-only approach of existing English-language Pakistani outlets to a video-first strategy.&nbsp;Pakistan TV Digital operates under Pakistan Television Corporation with an independent editorial framework covering international events from a Pakistani lens.&nbsp;Currently, Pakistan lacks a dedicated English-language digital platform that consistently represents the country&#39;s perspective to international audiences. This gap often results in incomplete or externally shaped narratives about Pakistan&#39;s realities and significance.&nbsp;While presenting Pakistan&#39;s viewpoint remains central to the mission, we will also keep a strong focus on international news tailored for a global audience.&nbsp;Pakistan TV Digital will leverage a comprehensive content sourcing strategy that combines in-house reporting with international partnerships.&nbsp;Our digital-first approach will distribute content across multiple platforms, including our website, YouTube, Facebook, X, Instagram, TikTok, and WhatsApp, with content optimized for each platform&#39;s specific needs.&nbsp;Who are we?We are a team of experienced journalists and content creators with a talent for storytelling and objective journalism. We combine youth and experience to deliver stories in an engaging way that connects with a diverse audience. We believe facts are important, but they lose their relevance if not presented in the proper context. That is what we aim to do here.&nbsp;&nbsp;We have established core reporting teams that are spread across Pakistan and major international capitals. Content partnerships with reputable international wire services will ensure real-time access to verified international news while maintaining editorial independence in presentation and analysis.&nbsp;Behind this launch is a team that has dedicated countless hours of creativity, research, and determination to turn this vision into reality. From reporters and editors to producers and designers, each person has contributed not just skill, but their heart, to the work.&nbsp;To our readers and viewers, welcome. We aim to bring you journalism that earns your trust day after day.&nbsp;Today, as we launch this platform, we commit to presenting facts with proper context and maintaining unwavering dedication to upholding the highest journalistic standards in all our coverage.&nbsp;Let the journey begin. Saqib Tanveer is the Editor-in-Chief/Managing Editor of Pakistan TV Digital.

Articles

Operates under Pakistan Television Corporation with an independent editorial framework covering international events from a Pakistani lens

Articles tagged with "PTV"

Moving forward with futuristic approach is essential: Tarar

Economic collapse averted, focusing on youth: PM Shehbaz

What is Pakistan TV Digital?